Customers are becoming familiar with products and interacting with brands across different touchpoints like never before. If you are an Amazon seller, then you will realize that some of these touchpoints are not directly on Amazon but rather on other platforms such as Google and Facebook.
Each touchpoint is crucial when it comes to understanding the entire customer journey and determining which channels are the most effective. This is where the idea of Amazon attribution came about.
Amazon attribution is a tool used for analytic measurements and advertising. Its main objective is to give marketers insights into the effect of their non-Amazon channels on a customer purchase journey as well as their sales and overall performance on Amazon. These channels include video, social, search, email marketing and display.
With all these insights, a seller is able to know all the touchpoints that helped attracts customers to purchase his or her products. These insights also help sellers to come up with ways to scale their businesses on Amazon by developing a perfect strategy for all their channels.
Amazon attrition tool can be used to track a wide range of metrics that offer sellers data on their e-commerce sales. These metrics include:
If you have ever used sponsored ads or sponsored brands, you definitely know how important it is to keep track of your ad campaigns to ensure that your ads are bringing results. As such, you depend on data analysis obtained from Amazon to make decisions with regard to keyword optimization, bids and overall budget.
In like manner, you will require performance data of the ad campaign that you are running on other channels like Google and Amazon. It was tracking off-Amazon campaigns has always been a challenge until the idea of Amazon attribution was introduced.
This tool works in a way that can help sellers get the following details without much struggle. They include:
Features of Amazon attribution
Amazon Attribution is not all about URL tracking. The tool has several other features that sellers can use to acquire more data from ad campaigns.
Below are 4 primary features you can try as a seller:
In general, Amazon Attribution has become a popular way of determining the effectiveness of campaign ads outside Amazon. Working with an Amazon agency that uses this tool can make your work easier by identifying which marketing strategies are more effective than others.
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