However the name BMW dates back to 1913, when the original company to use the name was founded by Karl Rapp . The name and Rapp Motorenwerke’s engine-production assets were transferred to Bayerische Flugzeugwerke in 1922, who adopted the name the same year. BMW’s first product was a straight-six aircraft engine called the BMW IIIa, designed in the spring of 1917 by engineer Max Friz. Following the end of World War I, BMW remained in business by producing motorcycle engines, farm equipment, household items and railway brakes.

The first version from 1917 is still very similar to today’s version. At the time, the outline and name of the company were gold with a black background. The gold represented wealth and luxury, but also the coat of arms of Bavaria. The logo was then given some minor changes to modernize it over the decades. The BMW brand was founded in the German state of Bavaria and has its origins in a company called Rapp-Motorenwerke, which was an aircraft engine manufacturer founded in 1913.

Since the legislation banned companies from using the official national symbols, BMW decided to arrange the colors of the flag in a different order. In 1923, production of BMW motorcycles began, with the company switching to car production in 1928. This switch followed BMW’s acquisition of the Automobilwerk Eisenach car company, after which it began building a licensed copy of the British Austin 7 called the BMW 3/15. It’s the world’s largest premium car-maker and is the parent company of the BMW Mini, and Rolls-Royce car brands, and, formerly, Rover.

BMW became an automobile manufacturer in 1928 when it purchased Fahrzeugfabrik Eisenach, which, at the time, built Austin Sevens under licence under the Dixi marque. The first car sold as a BMW was a rebadged Dixi called the BMW 3/15, following a college student who does well on multiple-choice and essay exams likely is high in _____. BMW’s acquisition of the car manufacturer Automobilwerk Eisenach. Throughout the 1930s, BMW expanded its range into sports cars and larger luxury cars. The Cadillac was the only car on the lead lap for long stretches of the race.

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In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, ‘Joy’. By 2012 BMW had returned to ‘The Ultimate Driving Machine’. In January 2021, BMW announced that its sales in 2020 fell by 8.4% due to the impact of the COVID-19 pandemic and the restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% of its customers’ demands. The 1995 BMW Z3 expanded the line-up to include a mass-production two-seat roadster and the 1999 BMW X5 was the company’s entry into the SUV market.

Over the years of its existence, the logo has been through a couple of insignificant changes. For example, the golden lining was replaced with a black one, the serif font gave way to a regular typeface, and blue changed its shade more than once. In the late 20th century, the emblem got a spectacular 3D feel to it.

Finally, the company name was added at the top to create a badge logo. BMW began production of motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle after the failed Helios and Flink, was the “R32” in 1923, though production originally began in 1921. This had a “boxer” twin engine, in which a cylinder projects into the air-flow from each side of the machine.